Who’s the Sheikh of Chic?

Perhaps no other designer of the last century could be so globally recognizable by a handful of visual cues than the designer nicknamed “The Sheikh of Chic”. In his 45-year career as a Rome-based couturier, he created such an image of romantic excess in his clothes and in his life that he became known professionally by only his first name.

Check out the pictures and guess who it might be!


There is the yacht perpetually moored off of Capri,there is the French-Asian chateau,there are the manicured gardens,the fashion pugs, who enjoy functioning as models( …or not?!)their permanently suntanned lover,with his philosophy of a private world of endless glamour

and then

there is



and .. more RED

So it’s Mr. WHO?

of course..!

When you think of Valentino Garavani, almost immediately the signature crimson red color comes to mind. His legendary crimson gowns are the brand’s trademark and his collections are worn by the world’s wealthiest and most glamorous women including stars like

Jackie Kennedy

Anne Hathaway

Gisele Bündchen


Since October 2008 Maria Grazia Chiuri and Pierpaolo Piccioli have been appointed Valentino Creative Directors.
The two talented designers worked in close contact with Valentino Garavani for a decade,contributing to the international success of the brands’ accessories

Ever since they express their new vision of the Valentino muse: an extreme elegance that affects her entire way of being.
Fragile and dangerous nature interweaved with a cult of uniqueness and distinction, are all elements captured for their creations.

Their creativity was well-received right from the start, obtaining unanimous approval in the world of fashion.

Maria Grazia Chiuri and Pierpaolo Piccioli’s strong leadership style, their professional and creative approach -highly characteristic of Valentino’s corporate identity- joined to their extremely talented in-house team of designers, allowed them to make the most of Valentino’s iconic style.

Not excited about  F/W12-13’s new trends yet?

– You should be!


Last look on Prada’s summer 2012

Looking back on Prada's summer 2012

Prada SS12

The glamourouse Hollywood of the 50`s was the leitmotif of Prada`s SS2012 campaign.

Marilyn Monroe`s legendary pleated dress and accessories used in this fashion period found their revival.

Features of Cadillac and Hot Rods could be seen in some of the prints, leather skirts and bandeau`s, dresses and purses which marked the area of Boogie-Woogie and Rock`n` Roll. One of the creations highlights is the “Hot Rod flamed” shoe.

Pink and blue summer coats in crochet or lace were displayed along with signature sunglasses from MM.

All in all a felicitous, feminine clothing line which unveils the diva in women.

Click Here to view the whole collection

David Downton, pourquoi pas?


David Downton

Since 1996 when the Financial Times commissioned David Downton to draw at the couture shows his name has become well known in the world of fashion.

Before entering the market of fashion illustration he worked for 12 years on a wide variety of projects ranging from advertising and packaging to illustrating fiction and cook books.

Besides that, Downton launched the first-ever journal of Fashion Illustration ‘Pourquoi Pas’ in 2007.

*David’s commercial client list includes: Tiffany & Co, Bloomingdales, Barney’s, Harrods, Top Shop, Chanel, Dior, L’Oreal, Vogue, Harper’s Bazaar, V Magazine and the V&A Museum. Moreover his portfolio includes portraits of models Erin O’Connor, Lily Cole, Linda Evangelista and Carmen.


Cate BlanchettPaloma Picasso

Dita Von Teese

Anna Piaggi


…And God Created Gisele

Gisele on Top

Gisele Bündchen

Gisele Bündchen is a sixth-generation German-Brazilian top model, born on 20.7.1980, in Horizontina, Rio Grande do Sul, Brazil, where she grew up with her five sisters.

In 1993, 13-year-old Gisele  joined a modeling course with her sisters Patrícia and Gabriela, at their mother’s insistence.

Although Gisele had set her sights on a career as a professional volleyball player or a veterinarian, she was discovered by Brazilian model scouts at the age of 14 while eating a hamburger in a diner during a school trip in Rio de Janiero.

Despite her father’s disagreement with her career choice, Gisele moved to the city. Two years later, she found herself in New York City.

The arrival of Gisele on the international fashion scene, in 1996, was seen by many in the industry as the beginning of a new move away from the look-of-the-moment trend of harsh, edgy images into a softer, sexier phase. Actually, Vogue editor Anna Wintour crowned her the “model of the millennium,” that same year Vogue called her “The return of the sexy model”. Rolling Stone declared her “The Most Beautiful Girl in the World” in 2000 and Vanity Fair published an article titled “…And God Created Gisele” in 2009.

In 2000, Bündchen was dubbed the “Boobs from Brazil” for inspiring the 36,000 breast enhancement surgeries performed that year in Brazil.

It was at that time that Bündchen became one of Victoria’s Secret Angels (from2000 until mid-2007)

Besides modeling Gisele is also a very successful business woman. She has her own line of sandals called Ipanema Gisele Bundchen (pair of flip flops sell for as much as 230$) and is also the owner of a hotel in South Brazil, the Palladium Executive.

In July 2007, earning an estimated total of $33 million in the past 12 months, Forbes magazine named her the world’s top-earning model in the list of the World’s 15 Top-Earning Supermodels.

On 26.2.2009, Bündchen married New Englands Patriots quarterback Tom Brady in a small ceremony in California. In December 2009, Bündchen gave birth to a boy, who they named Benjamin Rein Brady.

In 2011, AskMen.com revealed their Annual “Most Desirable Women” list of which Bündchen along with Angelina Jolie and Beyoncé Knowles being the only women to make the list every year for ten years in a row.

In Spring 2012, she won three major spring campaigns – Versace, Givenchy, and Salvatore Ferragamo.

And we all hope that there will be much more to see from our supermodel on top!


The pretty side of Burberry

The pretty side of Burberry = Burberry Prorsum
Personally I’ve never been a great fan of the luxury brand Burberry-
Everyone who is keen on looking super fashionable has to have that purse, scarf or whatever other item that screams: I am damn expensive!- and not because i am actually unique or outrageous, but because I am Burberry!!
Seeing the beige striped pattern printed over and over again in copied and original designs, for me it became boring and most of all the symbol of nouveau riche naff, if you overdo it.
But then the spring 2012 collection of Burberry Prorsum appeared.
Prorsum means ‘to move forward’ in Latin which is basically what this line of Burberry is doing (unlike -Sport, -Brit and -London) . It keeps moving Burberry forward..
Burberry Prorsum is a bit more expensive than the rest of the Burberry brands but it’s at least versatile so the money spent is at least well spent.

Gud Girl Gone Glam – Focus on Rihanna

Gud Girl Gone Glam - Rihanna


Beginning her career as the cute good girl and step by step transforming  into a good girl gone bad, with a different , sexy and unique style singer Robyn ‘Rihanna’ Fenty captured everyone’s attention and made people want more and more of her.

This is exactly what should define a true star and a style icon which is exactly what Rihanna has managed to become.


Mrs. Mary Katrantzou – moodboard

Mrs. Mary Katrantzou - moodboard

“I’m inspired by women who have that travelled, refined eye-

Women who can blur the line between design and art, who collect art to decorate their homes, who merge mismatched objects.”

(Vogue Japan’s editor-at-large Anna Dello Russo in Mary K. dress)

Creating dizzying, fabulous dresses with her unique hyper-real prints the Central Saint Martins graduate eye-catching designs are a must-haves this season.

Good for all of us that, the 28-year-old Greek fashion designer, is bringing them to high street with her amazing collection for Topshop.

Mr. Louboutin : ‘I don’t care if my heels hurt!’

Mr. Louboutin

“I don’t care if my high heels hurt women.

If you can’t walk in them, then don’t wear them.”

French footwear designer Christian Louboutin helped bring stilettos back into fashion in the 1990s and 2000s, designing dozens of styles with heel heights of 120mm and higher.

The designer’s  goal has been to “make a woman look sexy, beautiful, to make her legs look as long as [he] can.” While he does offer some lower-heeled styles, Louboutin is generally associated with his dressier evening-wear designs incorporating jeweled straps, bows, feathers, patent leather, and other similar decorative touches.

Penny Rose


-My August Moodboard inspired by Rose-

Penny Rose

Being one of Hollywood’s most sought after costume designers Penny Rose has credits ranging from Evita to Shadowlands and Mission Impossible.

The film costumes that won the British-born designer particular praise from critics were those for Pirates of the Caribbean (The Curse of the Black Pearl)

-They even sparked a craze for ‘pirate’ on the fashion runways.

Mario Testino

“My pictures are my eyes.

I photograph what I see—and what I want to see.”

Made by his cultural and commercial zeitgeist photographer Testino is known to be a well thought of creative partner in the fashion and beauty industry today. Having his shots published in magazines like Vogue and Vanity Fair made him famous and leading photo shoots for many fashion and beauty advertising campaigns, (from Burberry and Gucci to Dolce & Gabbana and Versace) contributed to his clients great success.

As a portrait photographer he captures the actors, beauties and worldwide celebrities of the moment, as well as receiving royal commissions from The Prince of Wales, Prince William, Catherine Duchess of Cambridge, Prince Harry, Diana Princess of Wales, and Her Majesty Queen Rania al Abdullah of Jordan.

Fall in love with S/S12’s candy palette

Spring/Summer2012 collections are awash with soft, pastel hues – from blue, pink, lilac, spearmint and yellow.

The most dominant summer trend:

“Sweet-Sugar-Candy” is proof that being pretty can be “cool” again. Our summer muse loves florals and sweetie colours, but never gets a sugar rush, thanks to simple cuts and modern, doyly lace.

Elie Saab


Calvin Klein

Philip Lim







Louis Vuitton

Diane von Furstenberg

Christian Dior


John Galliano

Pick of the the day

McQ Alexander McQueen Nicholas Kirkwood 

Amanda Wakeley Azzaro Narciso Rodriguez 


1) Alexander Mc Queen– ring-embellished leather and suede dress

2) Nicholas Kirkwood– Geometric-heel printed silk-covered leather ankle boots

3) Karl Lagerfeld– Dahli faux leather dress


4) Amanda Wakeley– Asymmetric draped crepe-jersey dress

5) Azzaro– Net-sleeved wool-blend dress

6) Narciso Rodriguez – Leather and crepe dress